Secure Parking for Bikes & Scooters: The Next Big Streetscape Marketing Opportunity

Back in 2016, I bet it all on urban secure bike parking–specifically the notion that this was the next “big” amenity for urban streetscapes.  Lots of people thought I was crazy, some still do, but recent industry developments and trends have only increased my confidence. The company I founded, Oonee, has created the first modular, smart bike parking kiosk that can be scaled in cities. We envision a vast infrastructure network that offers secure bike parking, as well as other services and amenities.

Below is a quick look at some of the dominant trends in today’s market along with some basic commentary on why the planets are continuing to align for this opportunity, especially for sponsors and marketers.

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How We Iterated Oonee; A Landscape Analysis

Cycling is poised to become a dominant mode of urban transportation in the United States. Since 2000, most major American cities have seen triple digit percentage increases in cycling trips; here in New York, the nation’s largest metropolis, cycling daily trips are increasing 11.2% every year. Similar trends are unfolding in Boston, Washington, Los Angeles and Chicago.

Yet, as cities invest in better roadway infrastructure and bikeshare, secure parking option have largely been ignored, leaving a major pain-point in the urban cycling experience. Surveys have shown that about 50% of current cyclists have experienced bike theft, while large numbers of commuters suggest that the lack of secure parking infrastructure is a key deterrent to choosing bicycles over other modes of transportation.

Continue reading How We Iterated Oonee; A Landscape Analysis

New York’s Citibike Records Its First Fatality

Yesterday, a tragic accident in Manhattan claimed the life of a cyclist. Dan Hanegby, a 36 year old from Brooklyn, is the Citibike’s first fatality in its four years of operation.

The New York Times provides a summary of the accident below:

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Dockless Bikeshare Coming Soon to NYC

The New York Post is reporting that up to five dockless bikeshare operators are slated to begin operations here in New York over the coming weeks and months. The companies, which include Bluegogo and Spin, two companies that recently launched in the Bay Area with very limited success, are targeting portions of the region that are uncovered Citibike.

The tone of the Post’s coverage comes close to encapsulating the level of trepidation and concern that civic leaders have when it comes to these services:

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Houston Inches Closer to Bike Overhaul

Houston is poised for a major investment in bicycle transportation.

Last week the city’s lawmakers approved a plan to add more than 1,200 miles of bicycle lanes and trails to the nation’s fourth largest city. Though the $300 million program has yet to receive funding, the city council’s approval is a critical step. Possible funding sources include private donations, voter approved bonds, along with incorporation into existing (and funded) capital projects.

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Bluegogo Suspends Bay Area Service: Five Observations

After much initial hubub and curiosity, Bluegogo, a venture Chinese bikeshare start-up, announced it would suspend operations in the Bay Area market. The move comes amid heavy scrutiny from city officials, bike advocates and public space managers, especially with regard to the company’s somewhat notorious operational model, which consists of unloading tens of thousands of bikes into the urban streetscape, with little regard for how they’re organized or maintained.

Though company officials are maintaining a brave public face, this development can only be viewed as a substantial setback. San Francisco, with its bike-friendly and tech- forward culture, was viewed as one of the most promising locations for this new breed of bikeshare start-ups, and these early setbacks don’t bode well for future competitiveness in the market.

Here are five observations:

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Bike Share Newcomers Face Rough Road In US & Europe

Recently when Bluegogo, a Chinese bikeshare company, announced plans for a Bay Area launch, public officials responded with a public smackdown. To the chagrin of public space managers, Bluegogo intended a repeat of their Chinese strategy; setting loose up to 100,000 bikes onto city streets, which would then become disorganized clutter on sidewalk racks. Citing this, city officials threatened to clip the company’s bikes and to, essentially, outlaw its operations. In response, Bluegogo resorted to a far more conservative operational model, but that hasn’t stopped the city from pursuing additional punitive measures, with the hopes of deterring copycats.

Continue reading Bike Share Newcomers Face Rough Road In US & Europe