DOT Data: Private Bikes Still King on NYC Roads

Within the course of my daily conversations, I often get asked about the need to create parking infrastructure for privately owned bikes– the assumption being that cyclists have, or will, switch over to CitiBike, the city’s wildly popular bikeshare system.

Though I am a huge fan of the bikeshare movement, it’s worth remembering that traditional private bikes still account for the vast majority of cycling trips within the city, as well as a large segment of market growth over the years, a reality that isn’t set to change anytime soon. Cities would be best to design infrastructure for both bikeshare and personal bikes.

In space below, I will share some data, taken directly from NYCDOT’s Cycling in the City report from 2018 and 2017.

Today’s NYC Cycling Landscape

 

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According to data from the NYCDOT privately owned bike account for a vast majority of bikes on city streets– a little over 91 percent of the total market.

 

  • In 2016, the last year that we have publicly available data for both Citibike and the number of estimated overall cycling trips in New York, there were an estimated 460,000 daily cycling trips and 38,491 Citi Bike trips. At this ratio, privately owned bicycles would account for 91.5% of cycling trips.

    Even when pairing the higher citi-bike totals from 2017 with the projected bike trip data from 2016 (2017 bike trip projections were not available) non-bikeshare trips still account for more than 91% of total bike trips.

Mode Growth

  • According to NYCDOT, there were 40,000 more average daily cycling trips in 2016 than in 2014. During the same period, citi-bike saw an increase of 16,319 rides, which account for about 40% of growth in overall cycling in the city during that period.

    One on hand, it’s amazing that 10,000 bikes accounted for such a large share of growth in the market. However, a majority of the growth in the cycling market still occurs from those who are relying on their own private bicycles.

Complimentary not Competing

Despite what some may think, privately owned bicycles are not in competition with bikeshare. The two cycling modes provide their users with very different, and complementary value propositions.

Bikeshare,  fills an important first mile/last mile gap in the public transportation network, and thus excels as a multi-modal form of transportation. For those who use subways, ferries or busses for transportation, bikeshare can reduce a 17 minute walk to the final destination into a 5 minute bike ride. Bikeshare can also be a viable option for some commuters, who are taking trips of under 2 miles. To encourage this type of usage, Citibike has a time limit of between 30 minutes (for single rides and day passes) and 45 minutes (for annual subscribers). In short, Bikeshare is for quick, short trips.

Traditional bikes, on the other hand, tend to provide a far superior cycling experience, with better handling, gears and faster speeds. Like many, I use both bikeshare, as well as my own private bicycle. Citibike is very convenient, especially when I’m walking a distance from the Subway or taking a quick jaunt across town for a meeting, but the clunky 45-lb bikes are like tanks compared to my 20-lb road bike. My bike is, through months of customizations, personalized to my height and preferences. My well-maintained frame, and pumped tires, provides a smooth, fun ride each time. Yes, I can tolerate bikeshare for short distances, but for daily commuting or longer trips, I very much prefer my own personal bicycle.

Bikeshare: A Gateway To Ownership

Formost bikeshare is a great first/last mile solution; great for quick, short trips or the first leg of a longer journey. Many cities have effectively positioned bikeshare stations in close proximity to major transportation hubs in order to maximize this advantage.

Bikeshare systems are also an effective gateway to urban cycling in general. Those who would not normally ride, are attracted by the low cost and convenience of Citibike and similar systems. After a period of regular usage, they become comfortable with the idea of urban cycling, and often decide to invest in their own high-end bike.

This “Bikeshare Gateway” phenomenon was first catalogued in Washington DC after the launch of Capital Bikeshare when the area’s bikeshops saw substantial increase in business due to renewed interest in cycling.

My own conversations with local bikeshops have also shed some light on this trend. Though sales of entry-level bicycles have stagnated or declined, sales of pricier, high end bicycles continue to grow, leading some shops to focus entirely on more expensive inventory.

More recently, startups like Superpedstrian and SmartHalo are betting big on the continued growth in private bikes.

Why does this matter?

When we think about building infrastructure for the growing micro-mobility market, it’s important that policy-makers, property owners and civic leaders think dynamically about how planned infrastructure best serves the modes of transportation that are most used by the community. Specifically, a bikeshare station is not enough to address the needs of the cycling community. Bike racks (short term parking) and secure bike parking facilities (medium and long term parking) are also required.

Featured photo courtesy of Dan Nguyen on Flickr

 

 

 

Secure Parking for Bikes & Scooters: The Next Big Streetscape Marketing Opportunity

Back in 2016, I bet it all on urban secure bike parking–specifically the notion that this was the next “big” amenity for urban streetscapes.  Lots of people thought I was crazy, some still do, but recent industry developments and trends have only increased my confidence. The company I founded, Oonee, has created the first modular, smart bike parking kiosk that can be scaled in cities. We envision a vast infrastructure network that offers secure bike parking, as well as other services and amenities.

Below is a quick look at some of the dominant trends in today’s market along with some basic commentary on why the planets are continuing to align for this opportunity, especially for sponsors and marketers.

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How We Iterated Oonee; A Landscape Analysis

Cycling is poised to become a dominant mode of urban transportation in the United States. Since 2000, most major American cities have seen triple digit percentage increases in cycling trips; here in New York, the nation’s largest metropolis, cycling daily trips are increasing 11.2% every year. Similar trends are unfolding in Boston, Washington, Los Angeles and Chicago.

Yet, as cities invest in better roadway infrastructure and bikeshare, secure parking option have largely been ignored, leaving a major pain-point in the urban cycling experience. Surveys have shown that about 50% of current cyclists have experienced bike theft, while large numbers of commuters suggest that the lack of secure parking infrastructure is a key deterrent to choosing bicycles over other modes of transportation.

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Dockless Bikeshare Coming Soon to NYC

The New York Post is reporting that up to five dockless bikeshare operators are slated to begin operations here in New York over the coming weeks and months. The companies, which include Bluegogo and Spin, two companies that recently launched in the Bay Area with very limited success, are targeting portions of the region that are uncovered Citibike.

The tone of the Post’s coverage comes close to encapsulating the level of trepidation and concern that civic leaders have when it comes to these services:

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Houston Inches Closer to Bike Overhaul

Houston is poised for a major investment in bicycle transportation.

Last week the city’s lawmakers approved a plan to add more than 1,200 miles of bicycle lanes and trails to the nation’s fourth largest city. Though the $300 million program has yet to receive funding, the city council’s approval is a critical step. Possible funding sources include private donations, voter approved bonds, along with incorporation into existing (and funded) capital projects.

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Bluegogo Suspends Bay Area Service: Five Observations

After much initial hubub and curiosity, Bluegogo, a venture Chinese bikeshare start-up, announced it would suspend operations in the Bay Area market. The move comes amid heavy scrutiny from city officials, bike advocates and public space managers, especially with regard to the company’s somewhat notorious operational model, which consists of unloading tens of thousands of bikes into the urban streetscape, with little regard for how they’re organized or maintained.

Though company officials are maintaining a brave public face, this development can only be viewed as a substantial setback. San Francisco, with its bike-friendly and tech- forward culture, was viewed as one of the most promising locations for this new breed of bikeshare start-ups, and these early setbacks don’t bode well for future competitiveness in the market.

Here are five observations:

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