When I announced that I was leaving my position at the Downtown Brooklyn Partnership to build a scaleable, secure bike parking solution, I got more than a few blank stares. “The market for cycling isn’t big enough,” was the refrain I heard again and again. One successful CEO told me that New York had a “long way to go” before it was like Amsterdam. Even some bike advocates expressed a degree of skepticism; cycling, for the most part, is still seen as a mostly recreational activity.
Conventional wisdom subscribers are missing a key opportunity. Here are five reasons why: