Secure Parking for Bikes & Scooters: The Next Big Streetscape Marketing Opportunity

Back in 2016, I bet it all on urban secure bike parking–specifically the notion that this was the next “big” amenity for urban streetscapes.  Lots of people thought I was crazy, some still do, but recent industry developments and trends have only increased my confidence. The company I founded, Oonee, has created the first modular, smart bike parking kiosk that can be scaled in cities. We envision a vast infrastructure network that offers secure bike parking, as well as other services and amenities.

Below is a quick look at some of the dominant trends in today’s market along with some basic commentary on why the planets are continuing to align for this opportunity, especially for sponsors and marketers.

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Introducing Oonee

This week we officially raised the curtain on Oonee, a patent-pending pod that provides both secure bicycle parking and public space amenities. Oonee is designed to combine a modern, industrial design ethic with unparalleled opportunities for customization through a smart, modular framework.

In creating Oonee, we sought to craft an experience for everyone; cyclists, as well as those who’re just walking by or hanging out. Through a lengthy, iterative process, our project incorporated feedback from a variety of local stakeholder groups–including cyclists, residents, property owners, policy experts and business leaders.

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