Bike Share Newcomers Face Rough Road In US & Europe

Recently when Bluegogo, a Chinese bikeshare company, announced plans for a Bay Area launch, public officials responded with a public smackdown. To the chagrin of public space managers, Bluegogo intended a repeat of their Chinese strategy; setting loose up to 100,000 bikes onto city streets, which would then become disorganized clutter on sidewalk racks. Citing this, city officials threatened to clip the company’s bikes and to, essentially, outlaw its operations. In response, Bluegogo resorted to a far more conservative operational model, but that hasn’t stopped the city from pursuing additional punitive measures, with the hopes of deterring copycats.

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